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“

New insights fail to get put into practice because they conflict with deeply held internal images of how the world works. images that limit us to familiar ways of thinking and acting.

” ~Peter Senge
ArticlesIdeation

The value of your Idea is in its Context

Written by Rick van der Wal in September 2009
 

It’s a cold January morning and work traffic is trying to squirm their way through the Washington, DC Metro Station. Amidst the crowd a violinist starts to play. Out of the thousand people on their way to work only a handful responds to the tunes filling the station. If anything, they briefly turn and look at the violinist before checking their watch or getting pushed along by their mothers.

After 45 minutes, the performer has gathered 32 dollars. Most of which donated by people who didn’t stop to listen but made a contribution none the less as they walked passed the violinist. Read the rest of this article »

Cinemaidea
 

The Creative Idea Lifecycle

Short film about the birth, short life and demise of a creative idea. From a Canadian advertising awards show.
(Via Het Mediaplein)

Cinemaidea
 

The Next Great Idea

Do you know where your organization will be in the next 2-5 years? Will it still even exist? If it does, how will it look? One thing is certain, you will need new ideas to survive and thrive. Why? Ideas =money. Money from new or improved products, money from better or [...]

Start the week inspired!

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Recent Comments

  • Rick van der Wal commented on:
    Random Rules for Ideas:

    "Certainly true, though not always easy to make the distinction even when you are ware of your o..."

  • Raymond commented on:
    Random Rules for Ideas:

    "Nice post. I was not aware of Seth's blog. I have added it to my rss feed. One of the rules tha..."

  • Peter Jones commented on:
    The Box: Why Brainstorms Fail:

    "Great! As Arne said "I'll be back!" I really like your posts - right up my street. Can we pleas..."

  • Tammy commented on:
    The Box: Why Brainstorms Fail:

    "Interesting that the buzz words for creativity, "out of the box" hamper creativity! We met annu..."

  • Kamala commented on:
    Creativity overcomes everything:

    "dreaming is a relavent aspect to creativity....many inventions, and profound miracles came from..."

Our Flickr Group

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Ideas in progress:

  • Battle of Concepts for Heineken 3.0

    Concept contest to build a Heineken 3.0 website, building their brand in the 'party scene'.

  • The Little Book of Brainstorming

    Small booklet that will be a recource for managing, facilitating and participating in a Brainstorm.

  • Imaginarium

    A forum/social part of the website used for idea notations, development and discussion.

  • Creativity lecture and workshop

    My second creativity, inspiration and ideation lecture and workshop for the School of Applied sciences in Rotterdam

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