Ideas come in various degrees. Ideas that seem relevant, ideas that seem original, ideas that are both relevant and original. After a phase of creating ideas, we can start to evaluate them. The most common type of evaluation is seeing how well the ideas do at solving the problem at hand.

Eventually there will be ideas that are neither original nor relevant (relevant meaning the idea is an effective solution to the problem), relevant and original, or just one of either. In general this divides the pile of ideas into good, bad and Great Ideas.
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There’s a few people you never forget after you’ve seen them give a presentation. At the top of this list is probably the self-described “professional loud-mouth” Tom Peters.

His physical presentation (the old and wise man, grey haired, suit wearing business exec.) is in sharp contrast with his passionate, creative and provocative presentations and arguments. This controversy rapidly wrote the story of ‘the brand Tom Peters’ and created a loyal fan base, amongst which many other Big Thinkers in the marketing and innovation industry.

Now one of the all-time guru’s of ‘new business’ Tom Peters uses his distinctive, trademark flashing powerpoint slides and a seemingly never calming anger (passion) about the (big) mistakes and opportunities in modern business to convert multi-million dollar corporations and decisionmakers to the path of innovation, creativity and diversity.

Reason enough to take a closer look at Tom’s perspective on innovation. Read the rest of this article »