Every now and again my romanticism urges surface- a desire for integration of science, arts, modern culture and media like they are in the world inside my head. Sometimes I have an opportunity to express these urges at Pecha Kucha nights, as with the following essay which was originally intended to be a 20 slides long presentation.
No matter what ‘they’ tell you, experience marketing, pull marketing and all other buzzwords that pass for new marketing’ today all started in the 15th century.
In medieval Brittan the monarchs and landlords often found themselves in a position where they needed to pass their (unpopular) new rulings along the commoners they ruled. Like announcing tax increases when they had given a grand party or fought a neighboring lord and found their treasure chest drained.
At first this was done by the military, but as the military was often recruited from the town itself, threatening the farmers often proved to be counterproductive, more than once caused uprisings. But it was around 1450 when these lords and monarch started recruiting special individuals to pass along their message for them, people that seem to have a way with words and other people – the bards. Read the rest of this article »
