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“

Creativity comes from trust. Trust your instincts. And never hope more than you work.

” ~Rita Mae Brown
BooksInspiration

Purple Cow: Transform Your Business by Being Remarkable

Written by Martin in't Veld in January 2009
 

Both the book and the author have surpassed the Guru status. In many ways, The Purple Cow was the book that started it all for marketing man of the century Seth Godin. A pruple cow has been adopted by marketeers as a remarkable idea, something that truly stands out from the crowd, and is therefor work ‘making a remark about’. The leightwieght bible for the new era of marketing contains loads of stories, anecdotes and inspirational insights in how to incorporate risk and remarkability into your ideas, as a designer, as a marketer, as a CEO, or anyone with a message.

Loved it because:

  • Highly entertaining down-to-earth style of writing
  • Quick but inspirational read (one-flight-book)
  • One simple message packed in an inspirational book of examples and best practises
  • A message that shook up the marketing world

You might not like it because:

  • Critics of Seth Godin claim his ‘marketing for the masses’ is the hollywood for corporate strategy and marketing. Godin offers no real, practical advice on how to manage ‘remarkability’ or really transform your business into being remarkable other than to ‘go out and do it – be risky!’.
See this book on amazon.com »
ArticlesIdeation

The 10 commandments of brainstorming

Written by Rick van der Wal in January 2009
 

A brainstorm can be a powerful tool to create great ideas. However, it’s not uncommon brainstorming is seen as ’20 minutes of fun’ – like it’s not a real business meeting just because you are creating divergent ideas. These brainstorms can harm the reputation of the technique as the productivity of sessions organized this way is very low.

Fortunately, saving the reputation of brainstorming is easy. These are the ten commandments for organizing and participating in a productive brainstorming session:

  1. You will be on time
  2. You will have an agenda
  3. You will appoint one participant as the scribe
  4. You will have no distractions or interruptions
  5. You will be clear about the goal of the brainstorm
  6. You will not recognize ‘ranks’ in a brainstorm session
  7. You will time your brainstorm
  8. There will be no discussions during the brainstorm
  9. Remember brainstorming is about quantity, not quality
  10. You will have a back-up plan

Read the rest of this article »

InspirationMusic

The four most inspirational chords in pop history

Written by Risha Pradkin in January 2009
 

I found the following video that illustrates the relation between concepts and ideas perfectly. All songs within the clip riff of the same concept (chords), creating various successful ideas (songs).

These most inspirational 4 chords of the last 20′ish years captured in a 5 minute song by the band ‘Axis of Awesome‘. Or as they put it: “The song that proves that all you need to be a pop star is four simple chords.”. Read the rest of this article »

ArticlesIdeation

The #1 step to start creating better ideas today

Written by Rick van der Wal in December 2008
 

There is a concept that is so simple, yet requiring so much discipline, and in return will become the most valuable tool in your career in any creative industry:

Start Writing Every Idea Down.

Every idea with a hint of potential is in serious danger of disappearing into the depths of your sub consciousness. Of course it’s not lost forever, but it there is tremendous value in keeping your ideas in your conscious mind by structuring them outside of your brain. In time this will create the most valuable database you will ever have access to. Read the rest of this article »

ArticlesCreativity

The conditions of creativity

Written by Rick van der Wal in December 2008
 

To me creativity means a new and relevant connection between problem and solution. ‘New’ as in – the connection has not been made before, within the context of the problem. But just because it is new doesn’t mean its creative per definition. It also has to be relevant to the situation, otherwise it is just ‘randomness’.

But today none other than John Cleese challenged me to look at creativity as a state of mind. A mood even, who – much like ‘the prepared mind’ – requires certain conditions to occur. Read the rest of this article »

ArticlesDesign Thinking

7 tips to get valuable ideas from your employees

Written by Martin in't Veld in November 2008
 

We’ve all seen them, or at least heard of them. The infamous ‘idea box’. The waste of space somewhere in a corner of an office. If not empty, its often a channel to anonymously vent frustrations – which quickly decreases management interest in ‘employee ideas’.

Personally I think it is a shame such a great opportunity to receive great ideas from the people dealing with your every day to day business is so often undervalued. The following seven steps ensure your employees will generate ideas, feel motivated to share them, and provide real opportunities to your company with the least amount of effort. Read the rest of this article »

ArticlesIdeation

Eureka! Having great ideas is not magic!

Written by Rick van der Wal in October 2008
 

One of the recurring themes of this blog is the process of ideation. In fact, it is one of the essential components to create real value from the articles posed on Crinid. In one sentence, ideation is the idea you are in control of your ideas, and can improve the quality of those ideas through training.

I’m sure you’ve heard of the expression ‘eureka!’. The expression now means as much as a sudden insight. As hit by lightning the solution seems to be right in front of you. Read the rest of this article »

  • Welcome to Crinid!

    Welcome to Crinid. A website that offers refreshing insights in the process of creating great ideas (ideation). We offer insights, methods, and inspiration to amplify your creativity and manage your ideas.

    So whether you are a blogger, marketer, designer or anyone else who's work depends on creative ideas, Crinid is a great website to keep track of. If you'd like to know more about why and how Crinid works to improve your ideation, check out our short presentation The Anatomy of the Idea.

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Recent Comments

  • Mahatapa commented on:
    The ultimate economic resource:

    "Where is the quote "human creativity is the ultimate economic resource" from?..."

  • Rick van der Wal commented on:
    Random Rules for Ideas:

    "Certainly true, though not always easy to make the distinction even when you are ware of your o..."

  • Raymond commented on:
    Random Rules for Ideas:

    "Nice post. I was not aware of Seth's blog. I have added it to my rss feed. One of the rules tha..."

  • Peter Jones commented on:
    The Box: Why Brainstorms Fail:

    "Great! As Arne said "I'll be back!" I really like your posts - right up my street. Can we pleas..."

  • Tammy commented on:
    The Box: Why Brainstorms Fail:

    "Interesting that the buzz words for creativity, "out of the box" hamper creativity! We met annu..."

Our Flickr Group

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Ideas in progress:

  • Battle of Concepts for Heineken 3.0

    Concept contest to build a Heineken 3.0 website, building their brand in the 'party scene'.

  • The Little Book of Brainstorming

    Small booklet that will be a recource for managing, facilitating and participating in a Brainstorm.

  • Imaginarium

    A forum/social part of the website used for idea notations, development and discussion.

  • Creativity lecture and workshop

    My second creativity, inspiration and ideation lecture and workshop for the School of Applied sciences in Rotterdam

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