Cinema
Innovation through Design Thinking
Not so long ago, Tim Brown recounts, designers belonged to a ‘priesthood.’ Given an assignment, a designer would disappear into a back room, ‘bring the result out under a black sheet and present it to the client.’ Brown and his colleagues at IDEO, the company that brought us the first Apple Macintosh mouse, couldn’t have traveled farther from this notion.
Insights are about getting out into the world, connecting with new things. Designers see the world as a source of innovation, not just validation. ~Tim Brown
What do you think?