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“

If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.

” ~George Bernard Shaw
Cinema

Failure – The Secret to Success

Failure. The mere thought can paralyze even the most heroic thinkers and keep great ideas off the drawing board. But is failing really that bad? We get an inside look at the mishaps of Honda racers, designers and engineers to learn how they draw upon failure to motivate them to succeed. From poor color choices to blown race engines, these risk-taking individuals provide an honest look at what most people fear most. Watch the film and discover the upside of failure.

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What do you think?

  • Welcome to Crinid!

    Welcome to Crinid. A website that offers refreshing insights in the process of creating great ideas (ideation). We offer insights, methods, and inspiration to amplify your creativity and manage your ideas.

    So whether you are a blogger, marketer, designer or anyone else who's work depends on creative ideas, Crinid is a great website to keep track of. If you'd like to know more about why and how Crinid works to improve your ideation, check out our short presentation The Anatomy of the Idea.

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    • Random Rules for Ideas
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    • The value of your Idea is in its Context
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Recent Comments

  • Rick van der Wal commented on:
    Random Rules for Ideas:

    "Certainly true, though not always easy to make the distinction even when you are ware of your o..."

  • Raymond commented on:
    Random Rules for Ideas:

    "Nice post. I was not aware of Seth's blog. I have added it to my rss feed. One of the rules tha..."

  • Peter Jones commented on:
    The Box: Why Brainstorms Fail:

    "Great! As Arne said "I'll be back!" I really like your posts - right up my street. Can we pleas..."

  • Tammy commented on:
    The Box: Why Brainstorms Fail:

    "Interesting that the buzz words for creativity, "out of the box" hamper creativity! We met annu..."

  • Kamala commented on:
    Creativity overcomes everything:

    "dreaming is a relavent aspect to creativity....many inventions, and profound miracles came from..."

Our Flickr Group

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Ideas in progress:

  • Battle of Concepts for Heineken 3.0

    Concept contest to build a Heineken 3.0 website, building their brand in the 'party scene'.

  • The Little Book of Brainstorming

    Small booklet that will be a recource for managing, facilitating and participating in a Brainstorm.

  • Imaginarium

    A forum/social part of the website used for idea notations, development and discussion.

  • Creativity lecture and workshop

    My second creativity, inspiration and ideation lecture and workshop for the School of Applied sciences in Rotterdam

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