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“

It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.

” ~Edward de Bono

The #1 step to start creating better ideas today

Written by Rick van der Wal in December 2008
 

There is a concept that is so simple, yet requiring so much discipline, and in return will become the most valuable tool in your career in any creative industry:

Start Writing Every Idea Down.

Every idea with a hint of potential is in serious danger of disappearing into the depths of your sub consciousness. Of course it’s not lost forever, but it there is tremendous value in keeping your ideas in your conscious mind by structuring them outside of your brain. In time this will create the most valuable database you will ever have access to. Continue reading »

Eureka! Having great ideas is not magic!

Written by Rick van der Wal in October 2008
 

One of the recurring themes of this blog is the process of ideation. In fact, it is one of the essential components to create real value from the articles posed on Crinid. In one sentence, ideation is the idea you are in control of your ideas, and can improve the quality of those ideas through training.

I’m sure you’ve heard of the expression ‘eureka!’. The expression now means as much as a sudden insight. As hit by lightning the solution seems to be right in front of you. Continue reading »

  • Crinid | Ideation

    In Crinid ideation we provide you with useful methods, techniques, and insights that will help you structure a repeatable process of coming up with new Great Ideas (ideation). The tools that will help you turn thought into concept.

    Crinid | Ideation roughly lists the following topics:
    - Thinking Frameworks for creating, managing and presenting ideas
    - Brainstorming tips and techniques
    - Best practices and clear examples of other ideation techniques (mindmapping and visual notetaking for example)

Start the week inspired!

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  • Books on Ideation

    • The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

      The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

      Complex ideas explained and simplified through the power of visuals. That is the essence of 'The back of the Napkin: Solving Problems and Se...See on Amazon.com
    • Lateral Thinking: Creativity Step by Step

      Lateral Thinking: Creativity Step by Step

      Lateral Thinking by Edward de Bono is the first best-seller in a long series of creativity books by the uber-guru of creative thinking.Later...See on Amazon.com
    • Made to Stick: Why Some Ideas Survive and Others Die

      Made to Stick: Why Some Ideas Survive and Others Die

      Made to stick by brothers Dan and Chip Heath explains how to make sure your idea isn't part of the 99% of ideas we observe but forget every ...See on Amazon.com

Recent Comments

  • Mahatapa commented on:
    The ultimate economic resource:

    "Where is the quote "human creativity is the ultimate economic resource" from?..."

  • Rick van der Wal commented on:
    Random Rules for Ideas:

    "Certainly true, though not always easy to make the distinction even when you are ware of your o..."

  • Raymond commented on:
    Random Rules for Ideas:

    "Nice post. I was not aware of Seth's blog. I have added it to my rss feed. One of the rules tha..."

  • Peter Jones commented on:
    The Box: Why Brainstorms Fail:

    "Great! As Arne said "I'll be back!" I really like your posts - right up my street. Can we pleas..."

  • Tammy commented on:
    The Box: Why Brainstorms Fail:

    "Interesting that the buzz words for creativity, "out of the box" hamper creativity! We met annu..."

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Ideas in progress:

  • Battle of Concepts for Heineken 3.0

    Concept contest to build a Heineken 3.0 website, building their brand in the 'party scene'.

  • The Little Book of Brainstorming

    Small booklet that will be a recource for managing, facilitating and participating in a Brainstorm.

  • Imaginarium

    A forum/social part of the website used for idea notations, development and discussion.

  • Creativity lecture and workshop

    My second creativity, inspiration and ideation lecture and workshop for the School of Applied sciences in Rotterdam

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