Amongst the most influential people in the way I think about creativity, ideas and design are Tim Brown and David Kelley. They run a company called IDEO, the largest and most recognized innovation consultancy company in the world. Its rich portfolio of creative solutions (like Apple’s ‘mouse’) have made it the leading brand for innovation today.
What surprised me when I researched IDEO is how transparent they are about the ‘blueprint’ of their success. Like other modern companies, IDEO lectures, writes and trains in ideation, and in doing so have been a big inspiration for me ever since I first saw founder and chairman David Kelley’s presentation on TED in 2005.
This article is about the things I’ve learned from IDEO as a company, and how to apply their success into your idea development through a process called Design Thinking. Continue reading »