According to legend there is a magical place where all ideas are good and creative. This place is easy to reach, many know the secret and are happy to tell you how to get there in brightly lit rooms on Thursday afternoons.

“We need ideas and we need them now”, everyone nods in agreement, they know it’s business time. And so the fellowship sets on its journey to this mythical Valhalla of ideas…

“Thank you all for coming, I know you’re busy with your own projects but I invited you to brainstorm with our team today. I expect creativity, and I really want you to think outside the box on this one.”

And so it begins, a journey to The Outside Of The Box: a place of infinite creativity. Continue reading »

The days are getting shorter and the weather seems to be getting worse again in this part of the world. This can only mean one thing: Vacation is over and it’s back to work!

And new work at that, as I’ve switched jobs over the past two months. I’m now part of a great, creative team at Talmon B_Connected, responsible for creative concepts involving one my big passions: Storytelling.

I do apologize for the complete lack of updates over the past 2 months. It’s said that after 21 days one learns a habit, and just as easily as I’d had learned to (re)search interesting material, and more importantly for this blog – write about – it it had become undone during my vacation.

Fortunately I did not shed all good habits during this vacation and my ‘idea log‘ and email box are brimming with links, thoughts, ideas and concepts. I’m currently processing these and plan to return to our regular schedule of updates as of this moment.

I hope you had a wonderful, inspirational vacation as well and keep an eye on our feed for our upcoming updates!

There’s always going to be a time where you work on a project that demands some creative thinking, and nothing happens. The magic seems temporarily gone and your brain seems unable to get you closer to a Great Idea, that one thought that will spark your creativity and be your muse.

It’s time like this I often remind myself of the following list. These are six simple techniques that will allow you to unleash your creative potential, and once more set inspiration free inside your mind. Continue reading »

Every now and again my romanticism urges surface- a desire for integration of science, arts, modern culture and media like they are in the world inside my head. Sometimes I have an opportunity to express these urges at Pecha Kucha nights, as with the following essay which was originally intended to be a 20 slides long presentation.

No matter what ‘they’ tell you, experience marketing, pull marketing and all other buzzwords that pass for new marketing’ today all started in the 15th century.

In medieval Brittan the monarchs and landlords often found themselves in a position where they needed to pass their (unpopular) new rulings along the commoners they ruled. Like announcing tax increases when they had given a grand party or fought a neighboring lord and found their treasure chest drained.

At first this was done by the military, but as the military was often recruited from the town itself, threatening the farmers often proved to be counterproductive, more than once caused uprisings. But it was around 1450 when these lords and monarch started recruiting special individuals to pass along their message for them, people that seem to have a way with words and other people – the bards. Continue reading »

There’s a few people you never forget after you’ve seen them give a presentation. At the top of this list is probably the self-described “professional loud-mouth” Tom Peters.

His physical presentation (the old and wise man, grey haired, suit wearing business exec.) is in sharp contrast with his passionate, creative and provocative presentations and arguments. This controversy rapidly wrote the story of ‘the brand Tom Peters’ and created a loyal fan base, amongst which many other Big Thinkers in the marketing and innovation industry.

Now one of the all-time guru’s of ‘new business’ Tom Peters uses his distinctive, trademark flashing powerpoint slides and a seemingly never calming anger (passion) about the (big) mistakes and opportunities in modern business to convert multi-million dollar corporations and decisionmakers to the path of innovation, creativity and diversity.

Reason enough to take a closer look at Tom’s perspective on innovation. Continue reading »

I apologize in advance for this post reads a little bit like a ‘rant on ‘the internet’. It’s also a little more ‘tech-talk’ than usual on Crinid. Proceed with caution, you’ve been warned

The internet is a place of niches. Millions of ‘me’ niches exist on blogs, social networks. Personalized search, personalized ads, personalized content, all becoming part of our ‘digital DNA’. And it’s great, right? We get more of what we want now that our profile is slowly becoming our niche?

No more annoying spam and other advertisements, just ‘infomercials’ – advertisements I’d want to see because they are relevant to my interests. And of course, therefor is more likely to make me click/buy/tell someone else about it. It’s this ‘noble’ thought that ignited the need for our data to be collected, stored and used to build our profile, and I’m not just talking about our Facebook account. Continue reading »