“The best way to think of radical cultural changes in society is to think of them as viruses. Ideas and products and messages and behaviors spread just like they do.” is the big message of The Tipping Point by best-selling author and anthropologist Malcolm Gladwell. Gladwell colorfully describes the factors involved in turning an idea into a cultural phenomena, defining clear roles for each part of the adoption curve, and the thing those small ideas with big impact have in common.
Malcolm Gladwell is also one of the best storytellers of our time. He sometimes he seems to research amusing anecdotes and stories even more than the presented theory itself, making the tales come alive and present his thoughts in nearly wrapped bits of entertainment.
Loved it because:
- Written by one of the best storytellers of the 21st century
- Defining the events that turn small ideas into big cultural changes
- Creating a mindset of being aware of the phenomena of ‘The Tipping Point’ and observing ideas in that fashion
You might not like it because:
- If you’re just looking to read about the theory of ‘Tipping Points’ (how and when small ideas become big cultural phenomena) you might find the sometimes long and abudance of stories and anecdotes a bit much.