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“

New insights fail to get put into practice because they conflict with deeply held internal images of how the world works. images that limit us to familiar ways of thinking and acting.

” ~Peter Senge
BooksChip Heath

Made to Stick: Why Some Ideas Survive and Others Die

Rating (5/5) Rating

Made to stick by brothers Dan and Chip Heath explains how to make sure your idea isn’t part of the 99% of ideas we observe but forget every day. The book presents some great formula’s for effective communication. The brothers get their inspiration from scientific theories such as sociology, anthropology and psychology and weaves it in to a perfectly readable story in a Malcom Gladwell’esque manner.

Loved it because:

  • The book itself makes it case, by using good techniques to make you remember their ideas.
  • Well researched theory – the Heath brothers have certainly done their homework on memory, motivation and observation
  • Great stories and anecdotes, ranging from gruesome to heroic, from well known to intimate revelations.

You might not like it because:

  • Other than entertainment and to put (new) words to existing knowledge the weathered marketer/PR person won’t find ‘Made to Stick’ overly useful. The book is a must read for managers, designers, inventors and people otherwise active in the creative industry.
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You might also like these related books:

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    The Art of Innovation: Lessons in Creativity from IDEO

    For years people have been wondering 'how they do it' . The creative team behind the worlds leading Innovation Firm IDEO seems to come up with one genius idea after another and is now responsible for some of the most adopted product ideas in the worl... Read more >>
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    The Tipping Point

    "The best way to think of radical cultural changes in society is to think of them as viruses. Ideas and products and messages and behaviors spread just like they do." is the big message of The Tipping Point by best-selling author and anthropologist M... Read more >>
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    Purple Cow: Transform Your Business by Being Remarkable

    Both the book and the author have surpassed the Guru status. In many ways, The Purple Cow was the book that started it all for marketing man of the century Seth Godin. A pruple cow has been adopted by marketeers as a remarkable idea, something that t... Read more >>
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    Welcome to Crinid. A website that offers refreshing insights in the process of creating great ideas (ideation). We offer insights, methods, and inspiration to amplify your creativity and manage your ideas.

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