Made to stick by brothers Dan and Chip Heath explains how to make sure your idea isn’t part of the 99% of ideas we observe but forget every day. The book presents some great formula’s for effective communication. The brothers get their inspiration from scientific theories such as sociology, anthropology and psychology and weaves it in to a perfectly readable story in a Malcom Gladwell’esque manner.
Loved it because:
- The book itself makes it case, by using good techniques to make you remember their ideas.
- Well researched theory – the Heath brothers have certainly done their homework on memory, motivation and observation
- Great stories and anecdotes, ranging from gruesome to heroic, from well known to intimate revelations.
You might not like it because:
- Other than entertainment and to put (new) words to existing knowledge the weathered marketer/PR person won’t find ‘Made to Stick’ overly useful. The book is a must read for managers, designers, inventors and people otherwise active in the creative industry.