Lateral Thinking by Edward de Bono is the first best-seller in a long series of creativity books by the uber-guru of creative thinking.Lateral Thinking is a way of thinking that is different from our natural thinking process (linear thinking), one that heightens the chance of developing a creative idea.
Loved it because:
- Game-changing insight into our mind and the way the generate ideas
- Entertaining examples and puzzles
- Clear formats for educating the idea of Lateral Thinking
You might not like it because:
- The book gets a little repetitive after the first 200 pages, with a strong focus on grade-school education in the last third of the book.