In ‘A Whole New Mind’ former chief speechwriter for former vice-president Al Gore Daniel H. Pink paints a picture of a future where collaboration, creativity and cultivating six senses ( design, story, symphony, empathy, play, and meaning) are no longer optional to prosper in the Western World. The book is an accurate guide to survival in a world that seems to increasingly resemble the future as depicted by Pink at the time of writing, and is one of the Crinid bibles.
Loved it because:
- Stuff that matters – Pink writes accurately about changes we can observe every day, and the opportunities inside them
- Gamechanger – Insights into our own thinking, providing insights into human behavior
- Must-read for marketers and PR people that want to understand the modern economy without ‘technobabble’
You might not like it because:
- A Whole New Mind promises a lot at the start of the book, but slowly starts to get more practical and focus on the 3 major ‘issues’ facing our economy (Abundance, Asia, and Automation) which in my opinion damaged some of the potentially visionary ideas offered and turns them into reactionary models.