According to legend there is a magical place where all ideas are good and creative. This place is easy to reach, many know the secret and are happy to tell you how to get there in brightly lit rooms on Thursday afternoons.
“We need ideas and we need them now”, everyone nods in agreement, they know it’s business time. And so the fellowship sets on its journey to this mythical Valhalla of ideas…
“Thank you all for coming, I know you’re busy with your own projects but I invited you to brainstorm with our team today. I expect creativity, and I really want you to think outside the box on this one.”
And so it begins, a journey to The Outside Of The Box: a place of infinite creativity. Read the rest of this article »