An amazingly creative animation, introducing the sponsors of OFFF2009 ‘Fail with Grace’ International Festival for the Post-Digital Creation Culture (Portugal) by the Dutch animation agency Onesize. The result is an 8 minute promo where the logo’s become the stars of the animation as they are being experimented on. The animation carries a great message (watch it through to the end), best explained by the director himself: Read the rest of this article »
F is for Fail is a short film about the creative process, and the failure we always encounter, but usually overcome. Told using the alphabet, each letter informs us of the state of the protagonist’s creativity/state of mind. Each letter has two words associated with it (except A and Z); sometimes the positive word overpowers [...]
Every now and again my romanticism urges surface- a desire for integration of science, arts, modern culture and media like they are in the world inside my head. Sometimes I have an opportunity to express these urges at Pecha Kucha nights, as with the following essay which was originally intended to be a 20 slides long presentation.
No matter what ‘they’ tell you, experience marketing, pull marketing and all other buzzwords that pass for new marketing’ today all started in the 15th century.
In medieval Brittan the monarchs and landlords often found themselves in a position where they needed to pass their (unpopular) new rulings along the commoners they ruled. Like announcing tax increases when they had given a grand party or fought a neighboring lord and found their treasure chest drained.
At first this was done by the military, but as the military was often recruited from the town itself, threatening the farmers often proved to be counterproductive, more than once caused uprisings. But it was around 1450 when these lords and monarch started recruiting special individuals to pass along their message for them, people that seem to have a way with words and other people – the bards. Read the rest of this article »
Juicing the Orange is at its most basic level a book about applying creativity in marketing by ad agency Fallon Worldwide. Though the book starts out somewhat self-congratulatory on their successful campaigns, the book soon picks up phase and focuses more on the element they feel made these campaigns successes – creativity.
What makes Juicing the Orange worth reading is that apart from entertaining and proven case studies, the books explains how how to get clients and management to recognize the value of creative risks above safe but nearly ubiquitous campaigns (“The door to most business people’s right brain is through their left brain”).
Loved it because:
- Though marketing themed, Juicing the Orange is mostly about the value and application in creativity in business on any level.
- Real cases and often brilliant concepts explained in detail
- It provided me with a pitch for rationalizing the use of risky but creative ideas versus safe but unremarkable ideas.
You might not like it because:
- The book starts out somewhat like an Advertising Agency manifesto – telling you how they did things right and why they are so good. I think this is to establish some sort of credibility for the authors but it distracted me from the valid points they are making in the first few chapters. Beyond the introduction, the authors focus more on the issue at hand- justifying the value of creativity and support their arguments with remarkable and proven case-studies.